Friday, August 3, 2007
More VirtuReality Love up in da Club!
Harry Webber dropped some VirtuReality love by publishing the article on Madisonavenew. Thanks Harry.
Ernie Mosteller dropped some VirtuReality examples he spotted in a recent eMail:
"I just experienced it in NYC. I have three pet new technologies I love. One is the new Bank of America ATM that scans my checks and reads the amount with OCR. I confirm the amount, see the check, approve the deposit, and am provided with a thermal print of the check I deposited as a receipt. The other two, I experienced in the Marriott in Times Square (don't ask - somebody else picked the hotel, but now, I'm glad.) First was the elevators. Instead of punching the button and waiting for whatever elevator, you go to a central keypad, and tell the thing which floor you're going to. It sends you to the elevator that will get you there the fastest, or that is already going there. Cool. But, cooler -- I got thirsty, and decided to drink the $5 bottle of water in my room. The next morning, it was already on my bill, because a sensor recorded that I didn't put it back. That's virtureality."
More innovators and players amongst my Facebook and Ning friends joined our respective VirtuReality group(s).
Now I want to introduce the topics that we can all hopefully benefit from. For example:
-When a brand gains momentum online (VIRTUAL), what is its counterpart offline (REAL) momentum?
-What kinds of virtual and real innovations coexist to create value right now? For example, a restaurant where we design the food virtually and then it becomes part of the menu based on other diners' ratings?
-We already know that VirtuReality effects our consumption consciousness individually and as a community. Where can we apply this principle now for maximum benefit?
Just food for thought. Let me what you think here or on the Facebook or Ning groups.
Posted by Ray Podder at 4:36 PM