Is Web 3.0 Leading to True VirtuReality?

What Google CEO Eric Schmidt is describing is the principle I'd written about in VirtuReality. The value is in the nodes, not the center, and its proliferation (Marketing 3.0) is about virally creating systemic value.

The reasons why some Facebook Advertisers are pulling out their placements, have less to do with Facebook the application, and more to do with Advertisers trying to hold on to a past paradigm of eyeballs=relevance.

As more advances connecting the Virtual to the Real/Material continue, can we really afford to think in a Virtual only or Real only terms? The fallout from such approaches may be speculative now, but the VirtuReal realization I predict is not too far away...